Monday, October 23, 2006

Movie audiences prefer sequels with names to those with numbered titles

[Quote]
"Kind of humorous and intersting. "In one study, subjects were shown a made-up movie title - "Daredevil 2? or ?Daredevil: Taking It to the Streets? - and asked to read a plot summary. Those who saw the second title spent more time reading the summary, remembered more, and rated the hypothetical movie more highly.""

[Read More]

No comments: